Everyone

imec-mict-UGent

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Two out of three Flemish people (64.6%) say that they use their smartphone at least one hour a day. Moreover, 14% of them estimates that they use their device at least five hours a day. At least, that's what they assume, because these numbers are based on their own assessment, not on the actual, measured use.

That is exactly where mobileDNA wants to help you: a clear insight into your own smartphone use. Which applications do you use? And for how long? MobileDNA offers you a 'diagnosis' of your smartphone use. Objective statistics and detailed reports, clearly displayed. That is your mobile DNA.

_MOBILE DNA: A MIRROR OF YOUR SMARTPHONE USE_
The application is meant as a mirror of your smartphone use. It is up to you to determine whether you want to adjust your use. This mirror consists of your usage statistics and a mobile diagnosis.

MobileDNA gives you more insight into your use statistics, such as:
- The number of applications you use
- How much time you spend on those apps, on average per day
- The moment(s) you use your smartphone most (time of day or weekday/weekend)
- The average number of notifications you receive per day
- The number of times you check your smartphone, along with the number of times you did not open an app
- Top 5 apps with the proportion (%) of your total smartphone time and number of smartphone checks

MobileDNA also provides you with a mobile diagnosis:
- Are you a diffuse or concentrated user?
- Are you a compulsive or conditioned user of your smartphone or of a particular app?
- Do you show (triggered) locked-in behavior?
- Are you a creature of habit?
- Do you show a splintered or blocked app use?
- Do you have a mobile biorhythm?

_ SCIENTIFIC PURPOSE_
MobileDNA is an application developed by Ghent University (research group for Media, Innovation and Communication Technologies, imec-mict-UGent) and was developed within the Kop Op-campaign that investigates the relation between people and their smartphone.

Ghent University never shares or sells your information (promise!). You can read the general terms and conditions https://www.ugent.be/mict/en/research/mobiledna/mobiledna-privacy-statement).

_COLLECTED DATA_
MobileDNA DOES register:
- the names of the applications that I open on my smartphone
- when and how long I use applications
- where I use an application (in case 'my location' is activated)
- receiving notifications, where the content of the message is NOT registered, but only the name of the application that sends the notification
- my type of smartphone
- my battery percentage

MobileDNA DOES NOT register:
- the internet addresses, browser activity or URLs I visit
- what I do within an application
- the content of messages, e-mails, calendars or other content
- images, photos, videos, sound recordings or any other content

You can switch mobileDNA on and off without restriction after installation. Tracking your usage does not start until you switch on "Track smartphone usage".

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